Playlust is the realtime portfolio and playground of writer, photographer and creative entrepreneur Play Hunter. A pun on the German term Wanderlust, Playlust answers the question: writing, journalism, photography, art – why choose? It is all very exciting.
Bio Born and bred in Zurich, Play Hunter spent her formative years in London studying Fine Arts at Saint Martins College of Art. Following a stint as a producer with an internet start-up, Play seeked a way to combine digital intelligence with her photography & writing skills. Since there was nothing around, Play invented her own playground. This is how Playlust was born.
Established in 2007 as an online photo-diary of artist friends, Playlust soon gained worldwide recognition. Invitations to art shows & fashion weeks from Paris to São Paulo, consulting & lecturing assignments, columns, as well as the book: Now & Wow – A Style Hunter’s Book of Photographs followed suit, turning pioneer passion into business.
The unique combination of a clear visual style, a sharp pen, and native understanding of online publishing, prove a real asset. Exploring what is now, wow, and next & breaking new ground with a playful mind remains Play Hunter’s key objective.
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© Play Hunter