Playlust catches inspiring contemporaries & serves as realtime portfolio and playground of writer, photographer and creative entrepreneur Play Hunter. A pun on the German term Wanderlust, Playlust answers the question: writing, journalism, photography, art – why choose? It is all very exciting.
Established in 2007 as an online photo-diary of artist friends, Playlust soon gained worldwide recognition. Invitations to art shows & fashion weeks from Paris to São Paulo, consulting & lecturing assignments, columns, as well as the book: Now & Wow – A Style Hunter’s Book of Photographs followed suit, turning passion into business. Originally focusing on art & fashion, Playlust has since expanded into the worlds and minds of innovative contemporaries. Exploring what is now, wow, and next & breaking new ground with a playful mind remains Playust’s key objective.
Bio Born and bred in Zurich, Play Hunter spent her formative years in London studying Fine Arts at Saint Martins College of Art. Having worked as a producer at an internet start-up Play seeked a way to combine digital intelligence with her photography & writing skills. Since there was nothing around, Play invented her own playground. This is how Playlust was born. Play’s maverick approach and firm commitment to think outside the box was initially met with a good measure of confusion. Now her pioneer experience and in-depth understanding of online publishing, together with a clear visual language and a portfolio of diverse collaborations prove a real asset and mean business.
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