Hello I’m Play. I’m a photographer, author, Instagram happiness strategist and the founder of Playlust.net. Fine art educated at Saint Martins College of Art in London, I’m based in Zurich, the perfect place for morning swims in the river.
Photography, writing, art, cutting-edge style, catching what’s now & wow – why choose?
Playlust began with a simple question and a new take on «Wanderlust». Founded in 2007, it was the first photo portal to put the style avantgarde in Switzerland on the international radar. The unique mix of wow people and razor sharp copy immediately hit a nerve, gained worldwide reach and launched a career: playgrounds soon expanded to Paris, London and Rio. The world of Playlust evolved into art shows, columns, diverse creative collaborations and the photo book Now & Wow. In 2016, we added Instagram services to our portfolio. Clients include international labels and professionals moving in contemporary art, fashion, creative industries and lifestyle.
In year 10, Playlust intends to stay one click ahead of the zeitgeist.