Photography, writing, art, cutting-edge style, catching what’s now & wow – why choose?
Playlust began with a simple question and a new take on «Wanderlust». Founded in 2007 by photographer and author Play Hunter, it was the first photo journal to put the style avantgarde in Switzerland on the international radar. The unique mix of wow people and razor sharp copy immediately hit a nerve. Before soon, the world of Playlust evolved into art shows, columns, diverse creative collaborations and the photo book Now & Wow – A Style Hunter’s Book of Photographs. In 2016, Playlust added Instagram services to its portfolio. Clients include international labels, institutions and professionals moving in contemporary art, fashion, creative industries and lifestyle.
Play Hunter is a photographer, author and Instagram happiness strategist. Fine art educated at Saint Martins College of Art in London, she is based in Zurich – the perfect place for morning swims in the river. Ms Hunter’s work has been internationally published and exhibited.
Play Hunter and Playlust intend to stay one click ahead of the zeitgeist.