May 24, 2016, SHOWCASE

enSOIE

MANIFESTO, PRODUCT LABELS & WEBSITE COPY

Manifesto for enSoie Sustainable Collection I © Play Hunter I Playlust.net
Legendary fashion, jewellery and ceramic label enSoie commissioned me to write the copy for their Sustainable Collection manifesto, product labels and the sections About and Cares on their new website. My brief was to communicate enSoie’s core philosophy, history and fair production values clearly and consistently in both print and online. As for the rest, I enjoyed full creative freedom.

Product label for fashion, jewellery and accessories label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
1/13 Play for enSoie: swipe for detailed product label and website copy views

 

Product label for fashion, jewellery and accessories label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
2/13 Each item of fashion, accessories and ceramics label enSoie now comes attached with an individual set of labels 

 

Product label for fashion, jewellery and accessories label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
3/13 As for the rest, I was given carte blanche

 

Product label for fashion, jewellery and accessories label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
4/13 Family values, creativity, artisanry and social responsibility form enSoie's DNA. All clothing, accessories and ceramics are designed in-house and mostly hand-crafted in Switzerland, eastern Europe, India and Nepal

 

Product label for fashion, jewellery and accessories label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
5/13 My aim was to nail enSoie's 'for soul not for sale' spirit and communicate each item's origin, production process and backstory in a few, but catching lines

 

Product label for fashion, jewellery and accessories label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
6/13 Something you would actually want to read

 

Product label for fashion, jewellery and accessories label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
7/13 Screen printed rock'n'roll from the rolling hills of Thurgovia, in eastern Switzerland, for example

 

Product label for fashion, jewellery and accessories label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
8/13 Dominik Huber of Moiré did the fantastic graphics

 

Product label for scented candle by fashion, jewellery and accessories label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
9/13 In addition, I wrote the text for 'Love Rules Forever', enSoie LA's first scented candle

 

Design page on the new website of fashion, accesories and ceramics label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
10/13 Drawing from the product labels, I went on to communicate enSoie's essentials in more detail on their new website

 

Jewellery page on the new website of fashion, accesories and ceramics label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
11/13 Discover how the maison's origins date back to the 19th century, find out about the close-knit Meier family, get to know their key collaborators...

 

Cares page on the new website of fashion, accesories and ceramics label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
12/13 ...and learn all about the label's strict social and environmental care policy

 

LA page on the new website of fashion, accesories and ceramics label enSoie, copy by Play Hunter, find out more on http://www.playlust.net/ensoie
13/13 Let's round up our journey with a trip to Atelier enSoie LA

 

 

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