1/13 Play for enSoie: swipe for detailed product label and website copy views
2/13 Each item of fashion, accessories and ceramics label enSoie now comes attached with an individual set of labels
3/13 As for the rest, I was given carte blanche
4/13 Family values, creativity, artisanry and social responsibility form enSoie's DNA. All clothing, accessories and ceramics are designed in-house and mostly hand-crafted in Switzerland, eastern Europe, India and Nepal
5/13 My aim was to nail enSoie's 'for soul not for sale' spirit and communicate each item's origin, production process and backstory in a few, but catching lines
6/13 Something you would actually want to read
7/13 Screen printed rock'n'roll from the rolling hills of Thurgovia, in eastern Switzerland, for example
8/13 Dominik Huber of Moiré did the fantastic graphics
9/13 In addition, I wrote the text for 'Love Rules Forever', enSoie LA's first scented candle
10/13 Drawing from the product labels, I went on to communicate enSoie's essentials in more detail on their new website
11/13 Discover how the maison's origins date back to the 19th century, find out about the close-knit Meier family, get to know their key collaborators...
12/13 ...and learn all about the label's strict social and environmental care policy
13/13 Let's round up our journey with a trip to Atelier enSoie LA
Legendary fashion, jewellery and ceramic label enSoie commissioned me to write the copy for their brandnew product labels and the sections About and Cares on their new website. My brief was to communicate enSoie’s core philosophy, history and fair production values clearly and consistently in both print and online. As for the rest, I enjoyed full creative freedom.