© Play HunterKanye West at Art Basel, 2013 1/3
© Play HunterKanye West performing surprise gig at Art Basel, 2013 1/3
© Play HunterIt started with a humble email 1/3
Shortly after midnight, the self-confessed “very commercial celebrity boyfriend” entered the stage in a grey-marle hoodie, equipped with his laptop, but still sans bodyguard.
In his address of welcome, rendered in the spiritual fervour of a Steve Jobs keynote-speech, the-art-school drop-out-turned-superstar stressed his strong allegiances to the art world and willingness to “advance culture”, revering Warhol in general and Le Corbusier in particular as key-inspiration for his album. Given he said it in front of some of the art world’s leading gallerists and luminaries including Hans Ulrich Obrist, Simon de Pury and Art boss Marc Spiegler, it did sound a bit like a job interview.
Next, Kanye played a couple of his new tracks “right down police level”, much to the delight of the smart phones and their owners. Before soon, the crowd urged: “sing live”. Which he did a capella, for the final song. Then, Kanye West just disappeared into the crowd… only to position himself right in front the exit turnstiles, personally seeing each of his by now truly flabbergasted guests off. And still no men in black holding anyone back.