“Pink isn’t a colour – it is a state of mind”
What is it that makes potted greenery and pink so appealing, so now? Photographer and author Play Hunter, whose minimalistic images of plants on pink find an ever growing following on Instagram, reckons:
«Plants such as monsteras and cacti are very fotogenic, especially on pink. At the same time, the’re very easy to keep, tough and great survivors. For me personally, it’s down to this: plants and pink are essentially about a refreshing, positive take on life – something I feel we all need more of right now.»
To this end, Play joined forces with her friends from Zurich concept store Waldraud to launch PINKPLANTASTIK: a collection of limited edition plantastic art prints set in a room painted in millennial pink. Each week, Play updates the installation with selected objects from the shop.
It’s a thing – join #pinkplantastik
About Play Hunter
Zurich-based photographer and author Play Hunter cut her name with Playlust.net . Founded in 2007, the photo journal put Switzerland’s finest style avantgarde on the international radar. Playlust soon expanded into the photo book “Now & Wow – A Style Hunter’s Book of Photographs”, columns, art shows and diverse creative cooperations. Today, Play lasers her focus on botanical and human beauties and develops Instagram strategies for international brands. In year 10 of Playlust, Ms Hunter intends to stay one click ahead of the zeitgeist.
Playlust.net I Instagram: @play_hunter
Waldraud is the number one destination for quirky fashion and furnishings: «We love things that stand out from the crowd. It is about creating wow-moments for people who visit our shop», explains Ann Isler who runs Waldraud together with her husband Lorenz. Not interested in fast-lived trends the couple push labels with personality, history, quality and functionality. Waldraud appeals to everyone who appreciates timeless favourites with an often humorous edge.
Waldraud.com I Instagram: @waldraud
Private View: Thur 06/04, from 6.30 p.m. Exhibition through to Sat 06/05
Opening Times: Mon – Fri 12.00 a.m. – 7.00 p.m., Sat 10.00 a.m. – 5.00 p.m.
Waldraud Store, Josefstrasse 142, 8005 Zurich
Follow on: #pinkplantastik