© Play Hunter
CLIENT: QWSTION aim to create good everyday bags for people in a metropolitan environment. The brand is based in Zurich, where its design studio space also serves as flagship store.
TASK: translate QWSTION’s design philosophy & aesthetics into a coherent @qwstionthenorm narrative, increase brand awareness, generate sales
WHAT I DO
- Consulting on Strategy & Campaign Building
- Editorial Curation together with the Creative Director and Head of Marketing
- Visual Contributions
- Hashtag Set & Marketing
- Workflow & Organic Growth Optimisation
QWSTION’s Instagram feed reflects the brand’s minimalist aesthetics, metropolitan lifestyle and Swiss design DNA. A clear narrative has resulted in increased brand visibility and awareness among the target groups. Engagement rates are up by +30%. Thanks to strategic partnerships with blogs and influencers, follower count has increased by +1500 in Q1 2017. Various automation tools optimise workflows.
Pictures: Mirjam Kluka, Christian Paul Kaegi, Urs Bigler