May 2, 2017, WORKS

QWSTION

INSTAGRAM STRATEGY I EDITORIAL DIRECTION I VISUAL CONTRIBUTIONS

Qwstion Amenity Pouches I © Play Hunter I Playlust.net
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CLIENT:
QWSTION aim to create good everyday bags for people in a metropolitan environment. The brand is based in Zurich, where its design studio space also serves as flagship store.

TASK: translate QWSTION’s design philosophy & aesthetics into a coherent @qwstionthenorm narrative, increase brand awareness, generate sales

WHAT I DO

  • Consulting on Strategy & Campaign Building
  • Editorial Curation together with the Creative Director and Head of Marketing
  • Copy
  • Visual Contributions
  • Hashtag Set & Marketing
  • Workflow & Organic Growth Optimisation

RESULTS:
QWSTION’s Instagram feed reflects the brand’s minimalist aesthetics, metropolitan lifestyle and Swiss design DNA. A clear narrative has resulted in increased brand visibility and awareness among the target groups. Engagement rates are up by +30%. Thanks to strategic partnerships with blogs and influencers, follower count has increased by +1500 in Q1 2017. Various automation tools optimise workflows.

Instagram Strategy & Direction for @Qwstionthenorm I Play Hunter I Playlust.net

Instagram Strategy & Direction for @Qwstionthenorm I Play Hunter I Playlust.net

Pictures: Mirjam Kluka, Christian Paul Kaegi, Urs Bigler

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