October 21, 2017, WORKS

QWSTION

DIRECTOR VISUAL STORYTELLING I PHOTOGRAPHY I COPY I INSTAGRAM STATEGY

Qwstion Amenity Pouches I © Play Hunter I Playlust.net
© Play Hunter


CLIENT:
QWSTION aim to create good everyday bags for everyday urban use. Expanding internationally, the Swiss brand has its creative HQ in Zurich, in the same location as its flagship store.

TASK: as EiC of visual storytelling and QWSTION’s design philosophy & aesthetics into a coherent @qwstionthenorm narrative, increase brand awareness, generate sales

WHAT I DO

  • EiC of Visual Storytelling
  • Copy (Instagram, Website, Media Releases)
  • Instagram Strategy & Campaign Building
  • Hashtag Marketing & Organic Growth Optimisation

RESULTS:
QWSTION’s Instagram feed reflects the brand’s minimalist aesthetics, urban lifestyle and Swiss design DNA. A clear narrative has resulted in increased brand visibility and awareness among the target groups. Engagement rates are up by +30%. As a result of strategic partnerships with blogs and influencers, follower count has increased by +2500 in Q3 2017. Various automation tools optimise workflows.

Instagram Strategy & Direction for @Qwstionthenorm I Play Hunter I Playlust.net

Instagram Strategy & Direction for @Qwstionthenorm I Play Hunter I Playlust.net

Pictures: Mirjam Kluka, Christian Paul Kaegi, Urs Bigler

Share on FacebookTweet about this on TwitterShare on Google+Pin on Pinterest

PICTURES, WORDS & ROCK'N'ROLL SINCE 2007
© Play Hunter