© Play Hunter
CLIENT: QWSTION aim to create good everyday bags for everyday urban use. Expanding internationally, the Swiss brand has its creative HQ in Zurich, in the same location as its flagship store.
TASK: as EiC of visual storytelling and QWSTION’s design philosophy & aesthetics into a coherent @qwstionthenorm narrative, increase brand awareness, generate sales
WHAT I DO
- EiC of Visual Storytelling
- Copy (Instagram, Website, Media Releases)
- Instagram Strategy & Campaign Building
- Hashtag Marketing & Organic Growth Optimisation
QWSTION’s Instagram feed reflects the brand’s minimalist aesthetics, urban lifestyle and Swiss design DNA. A clear narrative has resulted in increased brand visibility and awareness among the target groups. Engagement rates are up by +30%. As a result of strategic partnerships with blogs and influencers, follower count has increased by +2500 in Q3 2017. Various automation tools optimise workflows.
Pictures: Mirjam Kluka, Christian Paul Kaegi, Urs Bigler