CLIENT: STUDIO MARCUS KRAFT is an award-winning design company based in Zurich, Switzerland. It creates custom-made projects for national and international clients. An emphasis is on elaborate design concepts, editorial projects and typographical quality. Multi disciplinary ventures are realised with photographers, architects, artists, etc., from a reliable network. STUDIO MARCUS KRAFT’s work has been internationally exhibited and published.
TASK: develop a simple, effective and time-saving strategy for a busy client to use Instagram as a portfolio, increase brand awareness, create a consistent @studiomarcuskraft narrative
WHAT I DO:
Strategy & Campaign Building
Consulting on Editorial Direction
Hashtag Sets & Marketing
Workflow, Content Automation, Organic Growth Optimisation
RESULT: STUDIO MARCUS KRAFT has increased brand visibility and awareness among the target group. Engagement rates have more than doubled and are consistently over 10%. Various automation tools optimise workflows