May 1, 2017, SHOWCASE

WALDRAUD

INSTAGRAM STRATEGY I EDITORIAL DIRECTION I VISUALS

Instagram Showcae: @waldraud I ©Play Hunter I Playlust.netCLIENT: WALDRAUD is the number one destination for quirky fashion and furnishings in Zurich: «We love things that stand out from the crowd. It is about creating wow-moments for people who visit our shop», explains Ann Isler who runs the concept store together with her husband Lorenz. Not interested in fast-lived trends the couple push labels with personality, history, quality and functionality. WALDRAUD appeals to everyone who appreciates timeless favourites with an often humorous edge.

TASK: translate WALDRAUD’s philosophy & aesthetics into a coherent  @WALDRAUD narrative, increase brand awareness, generate sales

WHAT I DO

  • Strategy & Campaign Building
  • Visuals & Editorial Direction
  • Copy
  • Hashtag Sets & Marketing
  • Workflow & Organic Growth Optimisation

RESULT: WALDRAUD’s Instagram feed consists of minimalist but quirky, instantly recognisable visuals, resulting in increased brand visibility and awareness among the target group. Engagement rates have more than doubled and are consistently over 10%. Posts regularly generate direct sales. Various automation tools optimise workflows.

 

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