«If Facebook doesn’t know who I am it’s up to them to find out»
The author, photographer and consultant Play Hunter has cut her teeth internationally with her website Playlust.net, founded in 2007. In Summer 2015, Facebook suspended her account without prior notice as part of their «real name policy». In one go, she lost her audience which seriously hurt business.
Facebook’s controversial move aims to eliminate the number of fake names and pseudonyms, allowing only names users «are known by in real life» (as it is the case with Play Hunter). To regain access to their accounts, members are forced to verify their «real identity» by submitting highly personal data, such as a government ID-scan. They are faced with the option to have Facebook change their names to what their ID says, open up a new account under a smarter pseudonym or be left in the cold. Sounding kavkaesk? It is certainly inacceptable, as Facebook has become the go-to place for reading and sharing news. Game over? On the contrary.
«If it isn’t shared on social media, it simply didn’t happen»
In 2016, Play Hunter invited opinion leaders, friends and her social audience to help Facebook find out about her real life presence. #WHOISPLAYHUNTER launched on June 9 to much acclaim with the social media happening «Snap Is The New Disco» at Opia Concept Store in Zurich.
Employing the tactics of a classic social media call-to-action, #WHOISPLAYHUNTER unfolded on Playlust, Instagram, Twitter and Snapchat, with offline playgrounds including Architecture Biennal in Venice and Art Basel.
FOLLOW THE CAMPAIGN
To complement the campaign, Play Hunter has released The Collection N° 2, a special edition of two colour art prints.